If a product fails to sell on the shelf, the problem usually lies with the display, not the product range. A cardboard POS stand organises the sales area, increases visibility and helps draw the customer’s eye to a specific product at the place where the purchasing decision is made.
A cardboard POS display works where it matters most – to quickly draw attention to a product. At the point of sale, it acts as a small, mobile brand zone, supporting the promotion of new releases, seasonal ranges and impulse buys – products purchased without much thought. In practical terms, a cardboard POS display shortens the path between noticing a product and placing it in the shopping basket.
The term ‘cardboard POS display’ refers to a lightweight, foldable POS display made from cardboard, most commonly corrugated cardboard. Its purpose is to make a product stand out from a standard shelf, organise the product range and provide more space for visual communication.
A corrugated cardboard POS display consists of a supporting structure, shelves or product pockets, and printed advertising surfaces. Corrugated cardboard is lightweight and rigid, so the POS stand is easy to move, set up, dismantle and store out of season. Depending on the desired graphic effect, either direct flexographic printing – i.e. printing directly onto the cardboard – or offset printing on a sheet laminated to the substrate is used, as this improves the legibility of the message in-store.
Cardboard stands are not merely a medium for graphics. Solutions known as ‘cardboard stands’ organise the space, help maintain product layout and prevent the accidental mixing of product ranges. The shop benefits from better organisation of the display area, and the brand gains a clearer presence in the aisle, at the till or on a promotional stand.
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If you need a POS display tailored to your product, shelf load capacity and place for display, please send an enquiry with a brief description of your product range.
For POS displays, there is no single universal standard that can replace good design and functional testing. Durability is determined by the material, construction and how the display is used in real-world shop conditions. Therefore, the quality of cardboard shop display solutions is assessed on the basis of the cardboard’s specifications and load-bearing tests, rather than solely on the appearance of the prototype.
When designing POS stands, we verify the type of corrugation, the weight of the layers, batch consistency, ECT (edge crush test) and BCT (box crush test). Strength tests include loading the shelves with actual products, assessing stability when fully stocked, controlling assembly and disassembly procedures, and testing the print’s resistance to abrasion. This set of tests reduces the risk of shelves sagging, the display tipping over, and the legibility of graphics deteriorating during a sales campaign.
Cardboard shop displays are ideal when quick set-up, low weight and easy movement between points of sale are key. The model is selected based on the product’s size, unit weight, the number of visible display sides and the planning for turnover, i.e. the rate of sales. Such cardboard shop displays are suitable for brands and shops across various sectors, particularly for campaigns lasting several weeks or that occur periodically.
The cost advantage stems from simpler logistics, a smaller folded size and less time needed to set up the display on the sales floor. The end customer sees a tidy and clear product display, and the shop receives a stand that can be easily folded, unfolded and reused. Please contact us if you would like to select a cardboard POS display stand tailored to a specific campaign and shop space.
